Brands
Samsung becomes India’s most attractive brand in 2017
MUMBAI: The crown for India’s most attractive brand has yet again gone to a South Korea-based company. Smartphone company Samsung dethroned LG as India’s most preferred brand.
LG has slipped to second position followed by Sony in the top 3. Tata, after falling by almost three ranks in 2016 has come back to hold its position to rank 4th in 2017. Honda ranks 5th after ranking 4th in 2016 and 6th in 2015. The 6th most attractive brand in 2017 is Apple, which has jumped 12 places after ranking 18th in 2016 and 15th in 2015.
The survey for the 4th edition of India’s Most Attractive Brands was conducted among 2,456 consumer influencers across 16 cities and generated nearly 5 million data points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s report.
TRA Research CEO N Chandramouli mentioned, “The one aspect that has somehow stayed constant is the fight for the top 3 ranks between Samsung, LG and Sony. Will this be the case even next year? Well it may be difficult to predict as the rankings this year have seen some major rank climbs and falls, making a few of the former new category leaders and the latter resigning from their coveted spot.”
One of the list’s major brand rank climbs is Patanjali; from ranking 371 in 2015 to ranking 87 in 2016 to making it to rank 12 in 2017.
Chinese mobile phone maker Oppo has claimed the 20th position by taking a major jump from its position at 341 in 2015.
In the Media-TV segment, NDTV has emerged as the numero uno channel followed by Aaj Tak and Sony Entertainment at number 2 and number 3 positions respectively. In Hindi GEC, Zee TV slipped to number 2 position with an overall ranking of 226 which is a major slip from its last year’s position of 93.
Baba Ramdev’s Patanjali emerged at number 1 position in the Fast Moving Consumer Goods (FMCG) category with an overall position of 12 which is 75 ranks up than its last year’s position at number 87. Colgate followed at number 2 position and saw a slip in its overall ranking by retaining its position at 43.
In food and beverage category, Brooke Bond tea saw a major slip in its ranking. The tea brand ranked at 120 in the category but slipped by 776 points in its overall ranking this year with 941 as compared to last year’s 165.
In the branded fashion category, homegrown brand Fastback emerged as a clear winner at number 1 spot beating international luxury brands Gucci at number 2 spot, Tommy Hilfiger at number 3 respectively.
In DTH sector, Tata Sky was the most attractive brand with an overall ranking of 315. Reliance DTH was among the worst losers as it ranks at 888. Cadbury Perk joined the bandwagon of losers with its rank at 949 as compared to the previous year’s 499, a difference of 450 ranks.
“This year we have incorporated the theme of diversity in the report. Diversity is something that our study radiates,” concluded Chandramouli.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
