Amazon rises to second as OPPO, Vivo and Sony gain ground in TRA Research’s 2026 rankings
Automobile and technology gain momentum as food, FMCG and electronics ease
Of 11,000 brands studied only 541 brands show growth in Buying Propensity
TAM AdEx report shows brands from the category advertised way more in 2018 than in 2014
A brand should not talk about itself but let people make it popular.
