MAM
Samsonite International SA appoints Ramesh Tainwala as Global COO
MUMBAI: Samsonite International S.A., world’s largest manufacturer and leading luggage brand for more than 100 years, today announced the appointment of Mr. Ramesh Tainwala as Chief Operating Officer with immediate effect. In his new role, Mr. Tainwala will be responsible for the day-to-day operations of the business of the company globally and continue to be directly involved in the management of the company’s business in China, Philippines and Australia. Mr. Leo Boo Suk Suh will be taking over from Mr. Tainwala as President, Samsonite Asia and Middle East.
Mr. Ramesh Tainwala, COO, Samsonite International S.A, said ““I am delighted to take on my new role at a time when increasing number of people are traveling and every market across the world presents interesting challenges. In this backdrop, I hope I will be able to strengthen Samsonite’s leadership position globally.”
Mr.Tainwala served as Executive Director and President, Asia-Pacific and Middle East of Samsonite International SA since February 10, 2011. In his role as President, Mr. Tainwala’s principal responsibility was to manage and develop the Group’s business in Asia Pacific. The responsibilities of this role included the Group’s manufacturing operations in India as well as marketing and sales in the Middle East, West Asia and Australia. Mr. Tainwala has been the General Manager of the Group’s Middle Eastern Operation since January 2007 and has been the chief operating officer of the Group’s Indian operation since June 2000.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
