MAM
GroupM CFO Rupert Day promoted to global COO
MUMBAI: GroupM, WPP’s pooled media buying business, has promoted its CFO Rupert Day to global COO.
Aside from his role as operational head of GroupM – which incorporates MindShare, Maxus, Mediaedge:cia and MediaCom – Day’s remit is to develop new business opportunities, acquisitions and joint ventures worldwide.
“Rupert has been the de-facto COO of GroupM for quite some time now while also carrying the heavy responsibilities of chief financial officer,” GroupM CEO Irwin Gotlieb was quoted as saying in a statement. “But it’s simply too much of a load for one person. This move recognizes the great work he’s been doing for us, as well the need for a deeper management structure at GroupM.”
Day, who is based in New York, was named GroupM CFO in 2003 and has worked for more than 10 years at different WPP companies in Europe, Asia Pacific and North America. Day was part of the original management team that launched MindShare globally.
The announcement of Day’s promotion comes alongside the elevation of MindShare North America president and CEO Marc Goldstein to GroupM North America chief executive. Goldstein will share management responsibilities for the parent unit with current GroupM chief investment officer Rino Scanzoni.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
