MAM
Sameer Arora joins the advisory board of Boomlet Group
Mumbai: Boomlet Group, an influencer marketing and crisis communication agency, has announced the appointment of Sameer Arora to the advisory board. Sameer boasts an impressive 25 years of experience in various key areas, including financial leadership, strategy consulting, corporate finance, business development, and valuation. With a proven track record of contributing to startup successes, Sameer is the ideal candidate for Boomlet’s pursuit of financial excellence and strategic growth. His appointment demonstrates the company’s dedication to achieving its growth objectives.
Sameer will play a pivotal and decisive role in corporate finance, offering guidance on strategic financial decisions related to managing treasury funds, investments, and other resource allocations for Boomlet. His expertise will enable the company to navigate its finances effectively, ensuring sound fiscal health and strategic growth. Expressing his enthusiasm, Sameer said “My role here will revolve around fostering financial growth, making strategic monetary decisions, implementing the necessary steps to achieve our financial targets and roadmaps, and suggesting relevant measures to reach those financial targets. I look forward to collaborating with the team to advance our strategic goals and ensure the company’s continued expansion and success.”
Boomlet Group co-founder & CEO Danish Malik on Sameer’s appointment, said, “We are thrilled to welcome Sameer Arora to our Advisory Board member. Sameer’s extensive experience and expertise are a valuable asset to our organization as we continue our journey of growth and expansion. His insight and guidance will be instrumental in pursuing and capitalizing growth opportunities.”
“We are confident that Sameer Arora’s leadership and financial expertise will help Boomlet Group excel in today’s dynamic business environment. His role on the Advisory Board will be pivotal in driving our strategic initiatives and ensuring financial viability for our diverse ventures.” said Boomlet Group co-founder & MD Preety Singh on Sameer’s appointment.
Boomlet Group is on the cusp of expanding its horizons by venturing into new business verticals. Sameer Arora’s appointment as an Advisory Board member marks a step further in the company’s commitment to growth and financial success. His valuable experience and financial expertise will have a significant impact on the organization’s journey towards achieving its strategic goals.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
