Ad Campaigns
Boomlet and Saridon set Guinness record with No Pain Period campaign
MUMBAI: In a historic achievement for Indian marketing, Saridon and Boomlet Group have earned a Guinness World Record for their bold and socially driven campaign, ‘No Pain Period’. Recognised as the largest online video album of people expressing period pain, the campaign turned a hushed topic into a national and global conversation—powered by the voice of thousands.
With a staggering 5,189 influencers activated over 30 days, the campaign shattered expectations. Delivering an average of 172 videos per day and seven videos per hour, it wasn’t just about scale it was about substance.
“What made this campaign special wasn’t just the numbers, though those were phenomenal; but the mission,” said Boomlet Group co-founder & managing director Preety Singh. “Period pain is a reality for millions of women and yet remains a topic that is not openly discussed. We are honoured that the Guinness World Records has recognised this bold campaign as a moment of global marketing innovation.”
The campaign brought together over 8,000+ longlisted creators, using a strategic blend of digital and offline execution to ensure diversity, authenticity, and gender balance. At its heart was a commitment to real stories told by real women, navigating cultural boundaries to spark meaningful change.
“At Bayer, we remain deeply committed to empowering women by providing effective solutions for menstrual pain relief,” said Bayer Consumer Health Division marketing head Ritu Mittal. “The No Pain, Period campaign and this Guinness World Record mark a significant step forward in breaking taboos and fostering open conversations about period pain.”
Unlike conventional campaigns focused purely on reach, No Pain Period integrated precision influencer targeting, community sensitivity, and impactful storytelling. The success is a testament to Boomlet’s expertise in managing large-scale influencer operations with finesse.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
