MAM
Salil Kulkarni joins Zoom as regional head, West Zone, sales
MUMBAI: Salil Kulkarni has been roped in as the regional head, West Zone, sales by Zoom Entertainment Network.
Kulkarni will look after all revenue aspects for the region including FCT and special projects for the Bollywood entertainment channel. He will report into Zoom VP-sales Hersh Bhandari.
“I am delighted to be part of the Zoom family. The channel epitomises Bollywood in its truest sense and it will be a pleasure to be part of the success story of Zoom,” Kulkarni said.
Prior to Zoom, he was with Sri Adhikari Brothers‘ music channel Masti, handling sales for Mumbai, Pune and Ahmedabad regions. He has also worked on the group‘s Hindi regional channels – Dabangg and Dhamaal.
Earlier, he has worked with Business Standard, Business World and NDTV Media.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
