MAM
Saint Lucia Kings announces Howzat as fantasy partner and T10 as kit partner
Mumbai: The Saint Lucia Kings announced two significant partnerships bringing on board Howzat as the official fantasy partner and T10 as the official kit partner for the upcoming Caribbean Premier League (CPL) season.
Howzat, the fantasy sports platform from Junglee Games India Pvt Ltd will create interactive fan experiences for Saint Lucia Kings’ supporters. This partnership will allow sports fans to immerse themselves in fantasy sports, apply their sports knowledge, demonstrate skills, and enjoy rewards.
“We onboarded Howzat as our official Fantasy Partner for the coming season. Our shared love for cricket and innovation matched our collective desire to serve our fans in the best way possible. This partnership boosted their engagement and rewarded them,” said KPH Dream Cricket Pvt Ltd CEO Satish Menon
Meanwhile, in the partnership with T10, the franchise players will wear the kits designed by the brand. T10, known for its products across multiple sports, athleisure, and lifestyle apparel, had already built a strong reputation in the sports fraternity.
“We were delighted to partner with T10. We were confident our players had the best kits this season, which were visually appealing and enhanced on-field performance,” Menon added.
Saint Lucia Kings will begin their campaign in the Caribbean Premier League on 2 September 2024 against SKN Patriots.
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
