Ad Campaigns
Saint-Gobain Gyproc unveils new brand campaign “Ceiling Nahi Feeling Hai”
MUMBAI: Saint-Gobain India Pvt Ltd-Gyproc Business, a market leader in gypsum-based solutions, launched a new brand campaign “Ceiling Nahi Feeling Hai” with a TVC that will leverage the ongoing festive season. With the insight that doing up one’s ceiling is an emotional experience, starting from the designing aspects to the moments of pride when the construction of the ceiling is complete, the campaign primarily aims at bringing out the emotional connect to the category through a journey of feelings.
Investments in the home interior space are now at an all-time high on account of higher purchasing power as well as the influence of different cultures and lifestyles. Designer false ceilings have become an integral part of any well-designed home interior. Saint-Gobain Gyproc has been a pioneer in creating this category over the past six years through smart marketing investments and by creating an eco-system of trained installers who are able to fulfil the expectations of the customers in terms of aesthetics. The new TV campaign “Ceiling Nahi Feeling Hai” was launched recently with the aim of taking this category to the next level.
As per Gyproc India vice president, sales and marketing Sudeep Kolte, “False Ceilings is one of the fastest growing categories in the Home Interior space and as a market leader it is our duty to keep growing the category. Our latest ad campaign is trying to build on the core insight that doing up a false ceiling is an intense affair with a lot of emotions involved right from ideation to design choices and finally to implementation stage. A beautifully done ceiling has a pride of place in the home and is also a reflection of superior taste as well as an elevated lifestyle.”
The new TVC features the story of different people in different spheres of life and how adding an emotional connect to any situation enhances the person’s experience. Taking a fun and light tonality, the TVC captures the consumer’s emotional journey and highlights the key aspects of Saint-Gobain Gyproc ceilings like flexibility with design and variety of customisations. While the primary audience is home-owner NCCS A 31-50, the creative is expected to win the hearts of all age-groups by virtue of its universal appeal.
Gyproc India head marketing Anirban Mukhuti added, “We have tried to play around with stories which are unique yet highly relatable, reflect universal emotions and transcend all barriers. The powerful visual frames have been enhanced with a strong voice-over and a catchy tag-line. The end result is a creative with the right mix of visual, auditory and feel quotient which we feel will be able to break the clutter and make Saint-Gobain Gyproc synonymous with “False Ceilings” as a category.”
With the aim of engaging with consumers across Saint-Gobain Gyproc’s growing markets, the TVC will be aired in Hindi and 6 regional languages and will be promoted on TV, digital and cinema. “Ceiling Nahi Feeling Hai” is a powerful tagline providing us with a lot of leeway in terms of extending this core idea and leveraging the same creatively across mediums. We will live up to the promise by empowering our consumers with a range of design choices available digitally”, says Aninda Gupta, Marketing Manager, Gyproc India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
