MAM
Saina enters big league with Rs 400 mn endorsement contract
MUMBAI: Saina Nehwal has added another feather to her cap. After becoming the first Indian badminton player to break into the Rs 10 million endorsement bracket, the badminton sensation has inked a multi-million rupee deal with Delhi-based sports management company Rhiti Sports, which also manages the lucrative endorsement contract of Indian cricket captain MS Dhoni.
As part of the three-year endorsement contract valued at Rs 400 million, Rhiti Sports will now manage Saina‘s endorsements and brand associations, corporate profile, patents and digital rights, images and all other commercial rights exclusively.
The deal will catapult the world number 4 ranked badminton player into the big league of celebrity endorsement market dominated by the likes of Dhoni, Sachin Tendulkar, Amitabh Bachchan, Shah Rukh Khan, Salman Khan and Kareena Kapoor.
Deccan Chargers Sporting Ventures (DCSV), the sports vertical of crisis-ridden Deccan Chronicle Holdings Limited (DCHL), was the incumbent agency managing Nehwal‘s sponsorship. DCSV had in 2009 signed a three-year contract with Saina which ended on 1 September.
According to Indian Express, the deal will make Saina the highest earning badminton player in the world ahead of top badminton players like Lin Dan and Lee Chong Wei who earn Rs 128 million and Rs 87 million respectively.
“I am very happy to be associated with Rhiti Sports and look forward to starting a working relationship with them. With Rhiti‘s background and credibility, they know how to balance things and that is a big plus point,” said Saina.
“The strides Rhiti has taken in the Sports industry in recent times made it an easy choice for me. I would like to also thank, Mr Vinod Dhawan, Vice President Badminton Association of India, who played a key role in helping form this association,” she added.
Currently, Saina has nine endorsements in her kitty which includes Airtel, Yonex, Fortune oil, Indian Overseas Bank, Whisper, Emami Fast Relief, Herbalife, Jaypee Cements and Top Ramen noodles.
Rhiti Sports President & MD Arun Pandey said: “We are delighted to have Saina on board, who has brought great pride to the nation with her exploits. We are proud to be associated with someone who is not only a youth icon for women in the country but has also done a lot for Badminton as a sport.
“She has placed India on the World Map for Badminton and changed the outlook of people in India towards the sport. We will use all our knowledge and expertise, and make this partnership a very fruitful one indeed,” he added.
Rhiti Sports had in 2010 signed a Rs 2.1 billion three year endorsement contract with Indian cricket team captain MS Dhoni which took him ahead of batting maestro Sachin Tendulkar, who had signed Rs 1.8 billion deal with Iconix, which has since then become a part of World Sport Group.
Many drivers assume basic coverage is just a formality until an accident involving someone else brings legal notices, compensation claims, and unexpected financial pressure. At that point, the real importance of car insurance becomes clear. A single road incident can quickly create obligations that are difficult to manage alone.
In this blog, you will learn how third-party online cover supports legal safety, what it includes, and why securing it online is a smart first step.
Why Third-Party Insurance is Legally Mandatory
Indian motor law requires vehicles used on public roads to carry third-party liability cover. The intent is to protect the public by ensuring there is a recognised route for compensation when a vehicle causes harm to others.
If a vehicle is driven without this cover, penalties can apply, and the owner may have to pay the compensation amount personally if legal liability is decided against them. This helps ensure that people who suffer loss are not left without support.
How Third-Party Online Insurance Works
When third party car insurance is purchased online, the proposer shares vehicle and personal details, pays the premium, and receives the policy document in digital form. The cover applies during the policy period and provides legal liability protection for others arising from the use of the insured vehicle.
If an incident leads to a claim, the process usually involves reporting, submitting required papers, and following the steps set by the authority handling the matter.
What is Covered Under Third-Party Insurance?
This cover is designed to pay for losses suffered by others when legal liability is established. The response depends on the policy terms, the evidence, and the decision made during the claim proceedings.
Bodily Injury to Third Party
If someone else is injured in an accident involving the insured vehicle, the policy can cover the insured person’s legal liability. Compensation is assessed using medical records and other supporting documents, along with findings on responsibility. Payment is made based on the final compensation amount decided in the case, as per the policy terms.
Property Damage
If another person’s property is damaged, the policy can respond to the insured person’s liability for that loss, within the limit mentioned in the policy. The amount is generally based on documents that support ownership and the assessed repair or replacement cost. Timely reporting and clear paperwork can reduce delays in assessment.
Legal Support During Claim Proceedings
Third-party claims can involve notices, hearings, and filings because they focus on legal liability. Under the policy terms, the insurer may assist in organising documents and managing parts of the defence process through appointed representatives. This can support orderly communication and reduce missed deadlines.
What is Not Covered
Third-party cover is narrow, so some common expenses are excluded. These exclusions are common, but the exact details depend on the policy terms.
● Damage to the insured vehicle is not covered, including repair costs.
● Loss or damage to the insured person’s belongings is not covered.
● Injury cover for the owner-driver or passengers is typically separate.
● Claims linked to use that breaches policy terms may not be payable.
● Contractual promises beyond legal liability are generally not included unless stated.
Why Buying Online Strengthens Legal Safety
Buying online does not change legal duties, but it can make compliance easier to maintain and easier to prove. Digital records also support clarity if cover dates are questioned after an incident.
● Digital issuance can reduce the risk of an accidental gap in cover.
● A stored e-policy can be retrieved quickly when proof is requested.
● Receipts and time stamps help confirm when the policy was active.
● Online renewals can support timely payment and avoid lapsed cover.
● Clear documents make limits and required steps easier to understand.
Conclusion
Third-party liability cover is a direct step towards legal protection because it covers losses suffered by others when a vehicle causes harm. It supports compliance and reduces the risk of penalties for uninsured driving. Buying online can help keep policy documents, dates, and receipts easy to retrieve during checks and claim proceedings. When the cover’s scope and exclusions are understood in advance, it becomes easier to stay compliant, prepared, and confident on the road.
