MAM
Sagar Gonsalvez joins JioHotstar as associate director, performance sales, sports
MUMBAI: JioHotstar has strengthened its commercial bench with the appointment of Sagar Gonsalvez as associate director, performance sales for sports. Based in Bengaluru, Gonsalvez will sharpen the platform’s performance-led advertising play across its live sports and digital portfolio.
In his new role, he will focus on building data-driven, outcome-focused solutions for brands, while deepening advertiser partnerships and accelerating revenue growth across India’s largest OTT and sports platforms.
Sharing the news, Gonsalvez said he was excited to begin a new chapter at JioHotstar, with a clear focus on unlocking scalable performance growth for advertisers and collaborating with teams to create measurable impact for brands.
Gonsalvez brings over a decade of experience across digital media, ad-tech and performance marketing. Prior to joining JioHotstar, he served as DGM, Ad Sales at Paytm, where he led high-performing teams and crafted multichannel strategies across gaming, ecommerce and digital-first brands. His earlier stints include leadership roles at Tyroo, ShareChat, ByteDance, Sony Pictures Networks India, Network18 and Times Internet.
With deep expertise in programmatic advertising, performance funnels and consultative sales, Gonsalvez’s appointment signals JioHotstar’s intent to double down on outcome-led advertising as sports viewership and digital engagement continue to surge.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
