MAM
SafeKind launches first digital campaign on safe loo access to women
MUMBAI: SafeKind the personal hygiene brand from the house of Mankind Pharma has launched its first-ever digital campaign highlighting the importance of toilet seat sanitiser sprays to safeguard and prevent hygiene hurdles faced especially by women, while using public loos.
The campaign features popular actor Delnaz Irani, and other women from different fields of life who share their personal experiences of trying to use a public toilet. The short video depicts hilarious accounts of the lengths women have to sometimes go to, simply in order to ensure basic safety and hygiene. The film shows how the SafeKind toilet seat disinfectant spray aims to take care of women’s biggest worry when travelling or when being out for long hours- that of finding a clean, sanitised loo to use!
With the campaign, the pharma company drives the message that there is no need to feel embarrassed about wanting a clean toilet, and girls can conquer the world without worrying about contracting infections like UTI (Urinary Tract Infection), while using public washrooms. The brand intends to educate people about the importance of sanitisation and prevent infections, which has been a major concern among women. The risk of infections involved are greater when one uses public washrooms that are often unclean and unhygienic. Apart from toilet seats and tops, it is important to ensure that the flush, faucets, doorknobs and other hard surfaces are also clean, to avoid the chances of getting infected.
Mankind Pharma general manager- Sales and Marketing Joy Chatterjee said, “With this campaign, we want the women to take charge of their well-being, and frequently start using SafeKind Toilet Seat Disinfectant Spray to stay safe from being infected. The COVID-19 infection has put a stressing need to maintain your personal hygiene consciousness, now more and more people are looking for such convenient products to remain free from any infection. But there is a greater need to make people aware about adopting such products. Our objective is to ensure that women don’t have to go through such ordeal when it comes to hygiene.”
The campaign has been released on all digital platforms and the Pharma brand’s social media handles.
MAM
Shoppers Stop elevates Biju Kassim as GSS Beauty CEO
Move comes as GSS Beauty scales global brand partnerships in India.
MUMBAI: From store shelves to global shelves, the beauty game is getting a sharper makeover. Shoppers Stop has elevated Biju Kassim as managing director and chief executive officer of Global SS Beauty Brands Limited (GSSBB), signalling a stronger push into the premium beauty segment. The move builds on Kassim’s role in setting up GSSBB, a wholly owned subsidiary that has quickly positioned itself as a fast-growing distribution platform for global beauty brands in India. The unit has been central to Shoppers Stop’s ambition of expanding its footprint in the high-margin beauty and luxury categories.
Chairman Nirvik Singh noted that Kassim’s experience across the beauty ecosystem and his understanding of premium and luxury consumers would help steer the next phase of growth. The focus, he indicated, will be on sharpening the company’s beauty portfolio and scaling partnerships with international brands.
Kassim, for his part, steps into the role at a time when India’s premium beauty market is undergoing rapid evolution, driven by rising consumer aspirations and increased access to global labels. He highlighted that GSSBB will remain a key strategic pillar, with an emphasis on expanding brand partnerships, enhancing consumer experiences and driving growth across markets.
As global beauty brands continue to eye India as a high-growth destination, Shoppers Stop’s bet is clear: owning not just the shelf, but the entire beauty ecosystem behind it.
