Ad Campaigns
Sabhyata’s campaign encourages workplaces to support new mothers
New Delhi: Sabhyata unveiled its latest Diwali campaign, #CelebratingMotherhood. Known for spotlighting the essence of womanhood through their festive campaigns, Sabhyata takes it further this year by focusing on motherhood—highlighting the importance of supporting new mothers and creating empathetic work environments that foster their growth.
The campaign film, starring the talented Mahathi Ramesh (Kho Gaye Hum Kahan, Unpaused) and seasoned actor Gagan Dev Riar (Scam 2003- The Telgi Story) is set against the vibrant backdrop of Diwali. It captures a heartwarming interaction between a manager and Chhavi, a driven employee returning from maternity leave to lead a project. In a candid conversation, the manager enquires about her frequent visits to a storage room, unaware that it is the only private space she can find to pump breast milk for her baby. The film delicately explores the guilt many ambitious mothers feel while balancing their careers with personal responsibilities, underscoring the challenges new mothers face in environments lacking adequate support.
In a touching turn of events, the manager sends Chhavi back to the storage room to retrieve some personal items. When she arrives, she finds the room transformed into a Mother’s Room, complete with a Sabhyata Gift bag and a card wishing her luck on the new project—an act of accountability and celebration, acknowledging the overdue need for such a space.
Through #CelebratingMotherhood, Sabhyata aims to shed light on the challenges new mothers encounter in today’s India, emphasising the role that workplaces and society can play in supporting their well-being. The campaign also subtly celebrates modern Indian women’s love for ethnic wear at the workplace, reflecting the brand’s ethos.
Sabhyata marketing head Chayan Verma shared his thoughts on the campaign: “At Sabhyata, celebrating the strength and beauty of womanhood has always been at the heart of what we do. This campaign addresses a real issue faced by working mothers—privacy and support at the workplace. While maternity leave is important, it’s often not enough to help women transition smoothly back into their careers. The idea for this campaign came from conversations with mothers who struggled to find private spaces to pump breast milk. This affects their ability to fully reintegrate into the workforce despite their commitment. We believe it’s essential for organisations to foster an empathetic environment that supports new mothers, empowering them to succeed. Through this campaign, we hope to spark conversations that drive meaningful change.”
P se Picture director Manish Sharma said “While writing this story I realised that corporate culture often overlooks the full reality of a working woman’s life. But when a workplace truly cares and supports her role as a mother, she thrives—and so does the company. It’s time we reimagine what success looks like for working mothers.”
The campaign adopts a digital-first approach and will be promoted across all of Sabhyata’s social media platforms. Additionally, the video will be screened at Sabhyata stores nationwide to ensure the message reaches customers directly.
This heartfelt campaign reflects Sabhyata’s ongoing commitment to celebrating life’s pivotal moments while advocating for progressive change that uplifts women.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
