MAM
Saatchi to create campaign for 2004 summer Olympic Games
NEW YORK: Saatchi and Saatchi has won the mandate of creating a new global branding campaign for the International Olympic Committee (IOC).
An Adage report says that Saatchi will create campaigns promoting the 2004 Summer Games (Athens) and 2006 Winter Games. The campaign will be largely made up of public service announcements and placements with the IOC’s media partners. However, there is no billing figure attached to the account as yet.
The global promotional campaign will keep the title “Celebrate Humanity” which was created by TBWA/Chiat/Day in 2000. The objective of the campaign is to emphasise the values of the Olympic movement, which include “friendship, fair play and inspiration.”
The report also adds that Publicis Groupe agency beat Omnicom Group’s TBWA/Chiat/Day, New York, the incumbent; WPP Group’s Rainey Kelly Campbell Roalfe/Y&R, London; and El Segundo, Calif.-based independent Siltanen/Keehn.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
