Ad Campaigns
Saatchi & Saatchi India and Hero MotoCorp launch ‘Streets Have a New GOAT’ campaign for Xtreme 250R
MUMBAI: Hero MotoCorp has dropped the gauntlet in the 250cc category with its new campaign for the Xtreme 250R, developed in partnership with Saatchi & Saatchi India. Titled ‘Streets Have a New GOAT’, the integrated campaign revs up Hero’s premium playbook with speed, swagger, and a whole lot of street cred.
At the heart of the campaign is a brand film that pits the Xtreme 250R against a pack of snazzy sports cars, all set in a gritty container yard that screams attitude. As the throttle opens, the nimble two-wheeler outruns its four-wheeled rivals with flair—flipping the script on conventional power and proving that this new machine isn’t here to follow, but to lead.
With a visual narrative that echoes speed as a form of self-expression, the film targets the new-gen rider—those who don’t just ride fast, but ride loud. It’s a cheeky yet confident flex of Hero’s engineering muscle, and a bold statement in a market flooded with sameness.
Saatchi & Saatchi India CCO Kartik Smetacek said, “The thing that stood out in the brief was the Xtreme 250R’s acceleration – 0 to 60 kmph in 3.2s. A little digging showed us that this wasn’t just the fastest 250, it was one of the fastest things on the road period. Our idea came from the insight that speed is fundamentally about bragging rights. That’s what we brought alive in a simple, impactful way.”
Hero MotoCorp head – marketing, India business unit, Aashish Midha said “The Xtreme 250R – the fastest in its class – represents our commitment to delivering high-performance engineering with unmistakable style. Designed by Saatchi & Saatchi India, the campaign is crafted for a generation that leads with confidence, individuality, and purpose. The motorcycle has already set a benchmark in the segment and is receiving strong acceptance from customers across the country. Every second from 0 to 60 is a flex – of speed, attitude, and precision. This isn’t just a motorcycle. It’s a statement.”
The campaign, now live across television, digital, print, OOH and cinema, positions the Xtreme 250R as the sharpest tool in the streetfighter shed—and the undisputed GOAT of its class.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
