MAM
‘Saara Akaash’ collects Rs 150,000 for Indian Air Force Wives Association
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MUMBAI: Recently in a promotional campaign conducted by Star Plus’ new show Saara Akaash, the channel managed to garner 150,000 signatures for the Indian Air Force. Star Plus’ has volunteered that for every signature collected one rupee will be deposited into Indian Air Force Wives Association fund. |
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Over 150,000 signatures were collected from Mumbai and Delhi. The book containing signatures will be kept at the Indian Air Force Museum in Palam, Delhi and Rs 150,000 (a contribution by Star that is a rupee equivalent of the number of signatures) will be given to the Indian Air Force Wives Association. While the first of its kind serial on life in the air force Saara Akaash launched on 7 August at 9 pm on Star Plus may be creating ripples on the air waves with its emotional content, the campaign surely must have spread some cheer in the IAFWA. 
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According a company source, the campaign managed to get an overwhelming response in spite of the heavy monsoon showers. Working men, women, students and senior citizens eager queued to sign and scribble warm messages to the Indian Air Force.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
