MAM
Runwal Group unveils new brand film for Diwali – ‘Where New Stories Begin’
Mumbai: Runwal Group announced the launch of their Diwali brand film, ‘Where New Stories Begin.’ The film talks about the joy of having grand Diwali celebrations which families in the city miss out on. It showcases how having a spacious home in a gated community enables children to enjoy the festivities with the grandeur they deserve.
Runwal Group head of sales, marketing, and CRM Lucy Roychoudhury said, “At Runwal Group, we believe in creating landmarks that not only provide exceptional living spaces but also nurture relationships and foster community living. This film encapsulates our commitment to this ethos and resonates with the true spirit of Diwali.”
This heartwarming story revolves around a family’s journey to a better home, fulfilling their dreams of a superior life, and the bonds that strengthen as a result. The film opens with a touching scene featuring a child making a list of crackers for Diwali. As his mother takes him on a journey down memory lane, she shares her own childhood experiences of celebrating Diwali, highlighting the significance of celebrating the Festival of Lights with your near and dear ones. The child expresses how he does not get to celebrate Diwali with the same fanfare. The father turns the dejection into celebration as he showcases his plans to buy a beautiful home in one of the lifestyle townships of Runwal Group. When they move to the new home, a surprise party with the entire extended family is awaiting the child and they create memories of a beautiful Diwali just how he wished.
Subodh Runwal Group chief marketing officer Palak Dani Mansotra added, “Diwali is a time when we cherish our traditions and create lasting memories with our families. Our film showcases the importance of these cherished moments and emphasizes the role of a spacious home and township living in fostering them. Runwal Group wishes a bright and memorable festive season to everyone, via this film.”
The film is live on all social media platforms on Youtube, Instagram, Facebook, and Linkedin. It will also be advertised through OTT platforms and mobile marketing.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
