Ad Campaigns
RummyCircle launches TVC for online gamers
MUMBAI: The wholly owned division of Play Games24x7, RummyCircle, has launched a new TVC encapsulating the thrill and excitement of playing the game of rummy online.
The latest commercial is an immersive take on the action-packed nature of the game capturing the raw pleasure of competing and winning. Loaded with swag, special effects, it engages the viewer with high energy and unexpected turns.
“Rummy is known to be a mind game and a family game, but most people don’t realize how exciting and charged a game of Rummy can be. That feeling is what we want the viewers to take away from this new TVC,” a company statement quoted Play Games24x7 co-founder and co-CEO Trivikraman Thampy saying.
The TVC is made in five languages of English, Hindi, Telugu, Tamil and Kannada.
Conceptualized by Publicis India, the TVC has Bobby Pawar as its chief creative officer and managing director, while the executive creative directors are Shyamashree D’Mello and Sanjay Sakharkar. The campaign, directed by Kunal Shivdasani, is produced by Virtual Reality Films. The post production has been done by Red Chillies.
According to Thampy, “The best part about playing Rummy are those edge-of-the-seat moments when a player is almost done and is waiting with baited breath for the next card to be that one card he or she needs, and also desperately hoping that someone doesn’t finish before him or her. We wanted this TVC to capture that adrenaline rush and thrill in a symbolic way by comparing it to the kind of excitement one would feel if they were flying through the air with turbocharged booster jetpacks.”
The protagonist in the campaign is an everyday, loveable character who demonstrates unbelievable daredevilry every time he plays on RummyCircle.com, D’Mello explained, adding that the audience will enjoy watching him revel in the heart-thumping, adrenaline-pumping feeling of winning at the end.
The website offers 13 card rummy game on all devices with the most engaging interface and latest security features.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
