Brands
Rudrajit Ghosh appointed SVP and head of supply chain at Havells
NOIDA: Havells Group has added a seasoned operations heavyweight to its leadership ranks with the appointment of Rudrajit Ghosh as senior vice president and head of supply chain. Based in Noida, Ghosh steps into the role at a time when speed, scale and smart logistics are becoming central to India’s manufacturing story.
Calling the move a meaningful milestone, Ghosh said Havells represents the best of Indian engineering and innovation, with a culture that rewards bold thinking and long term vision. He described the opportunity as a chance to build for the future with purpose, while contributing to an organisation known for its values as much as its scale.
Ghosh brings with him nearly three decades of deep supply chain experience across some of the country’s most respected companies. His career spans leadership roles at Nestlé, ITC, ICI Paints and Emami, where he worked across factory operations, distribution, exports and large scale network redesigns.
Most recently, he served with Nestlé for over 12 years, including senior roles leading distribution and Exim for South Asia and a zonal logistics mandate covering 14 markets across Asia, Oceania and Africa. His work focused on future ready logistics, sustainability, automation and leading teams across diverse cultures and regulatory landscapes.
Reflecting on his journey, Ghosh credited mentors across organisations for shaping his leadership philosophy, with particular gratitude to former Nestlé India chairman and MD Suresh Narayanan for lessons in calm leadership, humility and integrity.
As Havells sharpens its supply chain engine to support growth and innovation, Ghosh’s appointment signals a clear intent to combine global best practices with home grown ambition. For an industry often seen as behind the scenes, this move puts the supply chain firmly in the spotlight.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
