MAM
Ruchika Tandon joins Indigo Consulting as head of marketing & strategic alliances
Mumbai: Publicis Groupe India’s Indigo Consulting has appointed Ruchika Tandon as head of marketing and strategic alliances. She will report to Indigo Consulting chief growth officer Krishna Chanadaluri.
In her new role, Tandon will work closely with key strategic customers of Indigo Consulting to align with their technology landscape and roadmap to co-create compelling JGTM offerings. She will leverage the agency’s unique strengths, further building on its rapid-fire success and momentum.
She brings on board a wide spectrum of experience of over 14 years in Telecommunication and BFSI. Tandon has worked extensively with the sales and product teams across multiple geographies, driving growth and customer success.
Prior to this, she worked at Comviva Technologies where she led Digital Marketing and Employer Branding Practices for more than 12 years.
“We at Indigo Consulting are strengthening our leadership team and are glad to onboard Ruchika Tandon as the head of marketing and strategic alliances,” commented Krishna Chandaluri. “It is our endeavour to deliver excellence to our clients and we are confident that Ruchika’s rich experience, strong analytical thinking and broad expertise will be an asset to us and will add great value to the organisation.”
On being a part of the Indigo Consulting family, Ruchika Tandon said, “Indigo Consulting has a solid foundation with a diverse portfolio of clients. I am elated to be a part of this organisation which delivers best-in-class offerings and services. I look forward to my new role and aspire to bring in significant value to the company and its clients through my experience and varied skill sets.”
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
