Ad Campaigns
RR Kabel unveils RR Signature Fans in #AapkeKaamKiBaat TVC
Mumbai: R R Kabel Ltd, a wire and cable manufacturer, has announced the rebranding of Luminous Fans to RR Signature Fans. Coinciding with the onset of summer in India, RR Signature Fans introduce a 24-second TVC campaign with the hashtag #AapkeKaamKiBaat, highlighting their unparalleled features and benefits. These fans fall under the RR Kabel product portfolio, ensuring a seamless transition for customers while retaining the essence of quality and reliability associated with Luminous. This strategic move follows RR Kabel’s acquisition of Luminous Power’s home electrical business (HEB) in April 2022.
The acquisition of Luminous’ HEB was a pivotal step for RR Kabel, aimed at fortifying its consumer electrical business. With a diversified portfolio encompassing fans, lights, and appliances, RR Kabel is poised to make significant strides in the premium segment of the industry. Luminous’ HEB, renowned for its innovative designs and energy-efficient solutions, including star-rated premium designer fans, has paved the way for RR Kabel to expand its offerings and cater to the discerning needs of consumers in India.
RR Signature Fans, the latest addition to RR Kabel’s portfolio, offer unmatched features. These fans are up to 60 per cent energy-saving, feature an RF remote, and comes equipped with an in-built stabilizer, capable of operating within a voltage range of 100-300V.
“We are excited to unveil RR Signature Fans as a testament to our commitment to innovation and excellence in the consumer electrical segment. Everyone has a different style, taste, and perspective, and when it comes to decorating homes, each individual loves to add their personal touch and express their unique sense of beauty. With this understanding, RR Kabel brings you an extensive range of RR Signature Fans, offering unparalleled features that cater to the evolving needs of our customers. Our innovative technology, combined with aesthetically pleasing design, allows you to decorate your home and experience the warmth of delight”, said R R Kabel Ltd MD Shreegopal Kabra.
RR Signature Fans will continue to embody the legacy of Luminous, while leveraging RR Kabel’s extensive resources and expertise to push boundaries and set new benchmarks in the premium fan segment.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
