MAM
RPG Group exemplifies innovation in communication with Gen AI-powered Campaigns
Mumbai: RPG Group, one of India’s business conglomerates is making waves in the communication landscape with its transformative use of generative artificial intelligence. Through innovative campaigns RPG Group has reinforced its position in the evolving field of AI-driven communication by effectively engaging with its internal & external audiences on social media and beyond.
Group’s ‘AI Versus AI’ campaign showcases company’s expertise in AI-generated content, whilst also creating a platform to talk about various brands under the RPG umbrella. Through this campaign, the participants were challenged to identify which of the presented images were generated by AI and which were original photographs. This interactive campaign sparked intrigue and encouraged engagement, as participants delved into the nuances of AI-generated imagery.
Another campaign that attracted eyeballs was, ‘AI-wali Diwali’- a two-part video series produced using popular gen AI tool, Mid-journey. The video employed stunning visuals that capture the essence of the festival of lights featuring diverse individuals and homes, each celebrating the festival in their unique traditions and colors. The second video displays RPGians in their digital avatars celebrating Diwali. The videos were widely shared across social media platforms, generating significant engagement.
RPG Group Head – brand & communications Shalini Singh said, “We at RPG Group believe in the transformative power of innovative communication. Our Gen AI-driven campaigns exemplify our commitment to pushing boundaries and reshaping the narrative. As we navigate the dynamic landscape of AI, we aim not only to engage but to inspire, demonstrating that technology, when harnessed creatively, can truly elevate the human experience.”
In yet another campaign, the group took to social media showcasing a collection of AI-powered images that depicted various expressions of joy and contentment across age groups. This campaign is a deep dive into the multifaceted concept of happiness, in line with group’s brand promise – Hello Happiness. This campaign exhibited the emotional range of AI-generated content and its ability to evoke positive feelings.
These campaigns resonating well with audiences. Cumulatively these campaigns have secured about 15 Lakh impression across social media platforms. These initiatives have generated positive engagement and helped build brand presence, solidifying RPG Group’s position as a pioneer in Gen AI communication.
Shalini Singh said, “Our Gen AI-driven communication campaigns have not only achieved their objectives but have also propelled us to the forefront of this transformative technology. We have demonstrated the power of Gen AI to create engaging, innovative, and impactful communication that resonates with audiences and drives brand presence and purpose. As Gen AI continues to evolve, we remain committed to exploring its potential and leveraging it to shape the future of communication”
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
