Brands
Royal Stag becomes associate sponsor for Asia Cup 2018
MUMBAI: India’s cricket lovers are in for a sporty and luxurious treat this cricket season as Royal Stag makes it large in the international cricket space – bagging its spot as the associate sponsor for the upcoming Asia Cup 2018.
Watching a live cricket match between India and Pakistan is always a dream for any cricket fan. Strengthening its association with cricket, the iconic brand provides a once-in-a-lifetime opportunity to cricket enthusiasts across the country to travel to Dubai and get a chance to witness India take on Pakistan live at the Asia Cup. Fans can participate in the ‘India’s Largest Fan’ contest by Royal Stag and be among the 100 lucky winners from India to see the live clash between the two arch-rivals in Dubai.
Cricket is more than just a sport in our country and Royal Stag is all set to provide this opportunity to the die-hard cricket worshippers by fulfilling their wishes of witnessing an international Indo-Pak match and cheer for the men in blue in Dubai cricket grounds.
Pernod Ricard India chief marketing officer Kartik Mohindra says, “Royal Stag’s ‘India’s Largest Fan’ contest is the perfect opportunity for our patrons to fulfill their dream of watching India play Pakistan live at the cricket stadium and we will leave no stone unturned in making this a once in a lifetime experience for them. Cricket is worshipped like a religion in India and we understand the passion people have for the sport in this country. Our association with Asia Cup 2018 will further reinforce our association with cricket. Royal Stag has always lived up to its brand philosophy of ‘Make it large’. With India’s Largest Fan, we hope to give cricket lovers a ‘money can’t buy experience’ in Dubai, truly making it large in full glory.”
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
