MAM
Ogilvy names Lyndsey Corona US CEO in a bid to sharpen growth
NEW YORK: Ogilvy has tapped Lyndsey Corona as chief executive officer for the United States, putting a seasoned growth driver in charge of its offices across New York, Chicago, Washington DC and California. She will oversee advertising, PR, social and influence, customer experience and consulting, while steering talent, client value and market expansion. Corona steps into the role on January 1 and will report to Laurent Ezekiel, global CEO of The Ogilvy Group. She will also serve as executive sponsor for the agency’s Verizon business.
Ezekiel said Lyndsey has an instinct for connecting with clients, absorbing the complexity of their challenges and mobilising multidisciplinary teams to produce ideas that push businesses forward. He described her as entrepreneurial, versatile and primed to deliver both client impact and agency growth.
Corona said the strength of Ogilvy lies in the integration of all creative disciplines under one roof, powered by top-tier talent. She added that she is eager to partner with Ezekiel and the US leadership to unlock the next phase of the agency’s journey.
Corona brings more than 20 years of experience across global networks, holding companies and startups. She joined WPP in January as global growth lead for the Verizon account. Before that she was president and partner at independent agency Slap Global, where she landed AOR wins with SeatGeek, Petco and Eastern Mountain Sports and doubled revenue year on year. Her leadership helped Slap secure Effies Global Independent Agency of the Year and Ad Age Small Agency of the Year for two consecutive years.
She previously served as chief growth officer at McCann North America, where she also helped launch McCann Entertainment. Her earlier career included senior roles at TBWA New York, where she led business development and global work for Pernod Ricard and McDonald’s, and supported wins across brands including Kahlua, Planters and GlaxoSmithKline. Corona has also helped relaunch several agency brands such as Forsman and Bodenfors US, The and Partnership North America and 215 McCann San Francisco. Over the years she has advised marquee brands including McDonald’s, Microsoft, General Mills, Pernod Ricard and Puma.
Her mandate is clear: lift the agency’s momentum, sharpen its creative-commercial engine and push Ogilvy’s US business into a faster lane.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
