MAM
Royal Enfield’s new ad-film kindles the joy of returning home
Mumbai: Royal Enfield has rolled out a new digital film capturing the joy of returning home after a long journey alone.
The film called ‘Home‘ is conceptualised and executed by Mumbai-based production house Coconut Films and was taken up by Royal Enfield. It follows a sole rider’s journey through Ladakh on a motorcycle, the wheels mapping out the circle of life beneath them.
The film, which is extensively shot in the beautiful locales of Ladakh, touches upon various emotions and feelings attached to returning to one’s safe haven- one’s home. It captures a solo traveller’s emotions and what she feels through her journey back home like reminiscing the good old days and light-hearted moments that are experienced by her while travelling a long distance on her bike. It strikes a connection with its core message : ‘Going the distance is not about how far away you will get, but from what length you’re willing to return.’
Targeting all biking enthusiasts, the film has been released digitally across all social media platforms.
Shedding light on producing and shooting Royal Enfield’s new brand film, Coconut Films co-founder, Tushar Raut said, the team has put its soul into making the film. “The campaign idea was born out of conversations with our team which has a lot of biking enthusiasts. They all beamed a common passion around the bike, its looks and its performance. One thing we knew was to let the story emote itself while showing the bike in all its glory and yet create a narrative that touches the audience’s heart. As for the music, the choice of the folkloric vocals and background music is like an uplifting crescendo that gives a charismatic, authentic touch to the film,” he said.
Speaking about the film, Royal Enfield, global head of marketing, Shubhranshu Singh said, “As a brand we welcome creative expression and are fortunate to be at the heart of an evolved community of gifted creators. ‘Home’ is an evocative piece of content by Coconut Films that tells a heartfelt story in a very authentic manner”.
Speaking about the film, director, Aiman Ali said, “Seldom, we get to do projects crafted with so much perseverance, honesty, and love. Shooting at one of the humblest places in the world – Ladakh, and exploring the raw beauty and wholehearted emotions of its people was a side we hadn’t seen before. Their way of life made us wonder if we are missing a point when we say we need to go the distance in life. Maybe at times going the distance could mean taking a step back, towards your roots. This introspection is what fuelled our latest project ‘Home’ for the Royal Enfield Himalayan”.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
