MAM
Royal Enfield releases new ad campaign
MUMBAI: Royal Enfield is releasing a new ad this week–created and produced by Wieden+Kennedy, Delhi.
The film will be released across cinemas, digital channels and other select media channels. The film will be supported by print advertising.
Said Royal Enfield head sales and marketing Shaji Koshy, “Over the years, Royal Enfield‘s communication has managed to keep the world coming back for more. We hope this latest advertisement from Royal Enfield will strike a chord with Royal Enfield consumers and create strong emotional engagements with them. We will be using traditional media like television, cinema and print but digital will form a key part of the communication as well.”
Wieden+Kennedy Delhi V Sunil, executive creative director added, “For us, Royal Enfield always stood for ‘Keeping it Real‘, and that spirit extends to everything that Enfield does, including advertising. So we avoided the usual clichés i.e. slapstick humour, kitsch, melodrama or ‘aspirational‘ gloss. It‘s important for an iconic brand such as ours to stay true to character, and to be proud of what it represents and where it comes from.”
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
