MAM
Royal Enfield names Mohit Dhar Jayal as chief brand officer
Mumbai: Royal Enfield (RE) has announced the appointment of Mohit Dhar Jayal as its chief brand officer.
In this role, he will lead the creative and strategic thinking for brand and marketing functions to curate and further cement brand love and associations in the minds of the global consumer, said the statement.
He will be responsible for creating and executing RE’s brand strategy and building a distinct, unique, and aspirational global brand. Moreover, he will be spearheading partnerships and collaborations with a diverse stakeholder universe, while curating unique experiences for the customers, it added.
Mohit has been associated with Royal Enfield in the past as well and played a key role in designing the blueprint for the company’s modern brand identity as an external partner between 2004 and 2014.
“In his previous assignment as our external partner, Mohit has been instrumental in scripting the distinctly unique brand identity that has been central to Royal Enfield’s success over the years,” stated Eicher Motors Ltd managing director Siddhartha Lal. “I am confident that under Mohit’s leadership, we will scale newer heights as we shift gears to ride forward on our global growth journey and build deeper inroads into markets and communities across the world.”
Mohit is an advertising professional who has created some of the most recognisable campaigns for category-leading brands over the past two decades including campaigns for IndiGo’s branding and passenger experience, global campaigns for Incredible India, a series of highly successful recruitment campaigns for the Indian Air Force, and most recently, the global ‘Make in India’ campaign.
He has now joined RE from his entrepreneurial venture Motherland JV Pvt Ltd wherein he advised several of India’s current and emerging unicorns including Oyo, Swiggy, Snapdeal, Zetwerk, Magicpin, Rebel Foods, and Chaayos.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
