Brands
Eicher Motors revs up with 21 per cent profit growth in Q3
Revenue rises 23 per cent as Royal Enfield capacity set to hit 20 lakh units
NEW DELHI: Eicher Motors reported a sharp rise in third-quarter earnings, driven by strong demand for Royal Enfield motorcycles, and announced a major capacity expansion to support future growth.
The company posted a consolidated net profit of Rs 1,421 crore for the October–December quarter, up 21 per cent from Rs 1,170 crore a year earlier. Revenue from operations climbed 23 per cent to Rs 6,114 crore from Rs 4,973 crore in the same period last year.
Operating performance strengthened further, with Ebitda rising 30 per cent year on year to Rs 1,557 crore. Ebitda margins expanded by 130 basis points to 25.46 per cent, reflecting operating leverage and favourable product mix.
The board approved a capacity expansion for Royal Enfield, lifting total annual capacity across plants from 14.6 lakh units to 20 lakh units. The ramp-up will be executed in phases beginning FY27 and is expected to be completed by FY28.
The expansion will involve a capital outlay of Rs 958 crore for brownfield development at the Cheyyar plant in Tamil Nadu.
During the quarter, the company provided Rs 55.45 crore as an exceptional, non-recurring charge towards the implementation of new labour codes, which came into effect on 21 November, 2025, Eicher Motors said in a regulatory filing.
Shares of Eicher Motors ended 1.32 per cent higher at Rs 7,290 ahead of the earnings announcement.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
