Ad Campaigns
Royal Challengers Bangalore launches digital-first campaign ‘Life is in the Mix’
Mumbai: In a major boost to its mission of becoming a global lifestyle brand, Royal Challengers Bangalore (RCB), the leading IPL franchise and a subsidiary of Diageo India, has launched Dash of RCB — a premium line of non-alcoholic cocktail and mocktail mixers.
The introduction of Dash of RCB marks an innovative extension of RCB’s highly successful RCB Bar & Cafe venture. Launched with the digital-first campaign ‘Life is in the Mix’, this assortment of mixers celebrate life’s rich diversities while embodying the resilience of the #PlayBold spirit of RCB. The campaign underlines how Dash of RCB not only amplifies moments of joy and achievement, but also provides solace during times of when the life goes out of plan, giving that much-needed push to go the extra mile and encourages you to live in the moment, embrace & champion both situations in life with equal grace and panache.
The campaign artfully captures a spectrum of emotions through a series of vibrant mood boards, showcasing people coming together with their loved ones in different settings like a vibrant party, colleagues sharing a moment after work, a relaxed afternoon and a cozy gathering of friends and family sharing heartwarming and joyful moments. No matter what the occasion and setting, Dash of RCB seamlessly blends into these moments, infusing them with distinct flavors and vitality, allowing their bold community to thrive.
Speaking about the launch of Dash of RCB, Royal Challengers Bangalore VP & head Rajesh V Menon said, “At the core of RCB’s brand-building lies its ability to identify opportunities and trends, stay ahead of the time, and introduce innovations. The launch of Dash of RCB, the first innovation product from the stable of the fast-moving consumer good options that the cricket brand intends to launch in a bid to transform itself into a global lifestyle brand perfectly resonates with RCB’s brand ethos and philosophy. Backed by extensive alco-bev experience and deep-rooted consumer insights from RCB Bar & Café, this launch will aim to further strengthen our presence in the F&B segment.”
Available across the country in four classic flavours – Whisky Sour, Pink Paloma, Cranberry Cosmopolitan, and Green Apple, Dash of RCB aims to simplify the art of crafting bar-quality cocktails and mocktails in a hassle-free manner anytime and anywhere.
Its array of flavours and easy to make exceptional tastes — with just a 3-step preparation: Ice, Spice and Dash, are the result of Diageo India’s extensive understanding of the industry and inputs of top-tier mixologists associated with the brand.
As part of its ongoing brand development strategy, RCB has continually focused on introducing innovative offerings to enhance and diversify its brand presence in multiple segments and cater to a wider audience. This includes strategic collaborations such as the tie-up with Puma in the athleisure segment, innovative Hustle fitness app, and foray into the F&B segment through the widely acclaimed RCB Bar & Cafe.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
