Ad Campaigns
Alstone rejoins RCB as official cladding partner for T20 2025 season
MUMBAI: Alstone, has renewed its partnership with Royal Challengers Bengaluru (RCB) as the official cladding partner for T20 season 2025. Following a successful collaboration in 2023, this alliance underscores a shared commitment to high performance, innovation, and excellence—values that define both the brand and the team.
With the tagline ‘Think Cladding, Think Alstone’ and the campaign ‘Super Batting, Super Cladding 2.0’, the partnership blends the thrill of top-tier cricket with cutting-edge architectural solutions.
Alstone managing director Sumit Gupta said, “We are thrilled to partner with RCB once again for T20 season 2025. Our previous collaboration in 2023 brought us remarkable brand mileage, allowing us to connect with a passionate and engaged audience. Just as RCB consistently delivers outstanding performances on the field, Alstone remains committed to offering world-class, innovative façade solutions. This partnership will further strengthen our brand presence and align us with a team that shares our vision for excellence.”
Beyond brand visibility, the collaboration aims to educate young creatives and consumers about Alstone’s innovative cladding solutions. A robust marketing strategy including digital campaigns, outdoor ads, print, radio, and social media will ensure a strong presence throughout the T20 season.
Welcoming Alstone’s return, RCB COO Rajesh V Menon said, “We are delighted to have Alstone back as our official cladding partner for this season. Their innovative approach to exterior cladding solutions aligns perfectly with RCB’s dedication to pushing boundaries and setting new benchmarks.”
With this renewed alliance, Alstone continues to build its legacy—both on stadium façades and in the hearts of cricket fans.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
