MAM
Rossari Biotech elevates Puneet Arora to director – CSO, Vikram Rewar to business head textile division
Mumbai: Rossari Biotech, one of India’s leading textile and specialty chemical manufacturers committed to creating and delivering innovation through personalised and sustainable solutions, is pleased to announce a significant milestone in its journey towards growth and innovation. The company has elevated two seasoned professionals, Puneet Arora and Vikram Rewar, to assume new leadership roles, reinforcing its commitment to strategic talent expansion and business excellence.
Puneet Arora has been appointed as the director – chief strategy officer within the CMD (chairman & managing director) cell, across all group companies and subsidiaries. Arora’s visionary approach and analytical acumen are poised to steer Rossari Biotech towards new horizons of growth and market leadership.
In addition, Vikram Rewar has been named the business head of the textile division – domestic. In this new role, Rewar’s extensive experience and profound knowledge will play a pivotal role in fostering innovation, accelerating growth, and cultivating stronger client relationships.
The elevation of Puneet Arora and Vikram Rewar to key leadership positions comes at an exciting juncture for Rossari Biotech. Commenting on these appointments, Group CFO Ketan Sablok expressed, “We are delighted to welcome Puneet Arora and Vikram Rewar to their new leadership roles. This change will optimise our team structure and create new opportunities for collaboration and growth. We are confident that their contributions will accelerate our growth trajectory and reinforce our position as a market leader, while adhering to the highest industry standards.”
For over two decades, Rossari Biotech has remained a pioneering specialty chemical manufacturer in India, and the strategic talent expansion is poised to create an environment of excellence, innovation, and collaboration. Renowned as a cornerstone of customer-centric solutions, the company is synonymous with quality, innovation, and sustainable ethics. Its enduring legacy is woven with dedication to industry norms, setting the stage for a future marked by excellence, safety, and agility.
To support this vision, Rossari Biotech has also launched a robust digital transformation program that aims to integrate cutting-edge technology to enhance operational agility, optimise supply chain management, and elevate customer experiences. The company is further implementing SAP Solutions to future-proof the brand, streamlining processes, improving data accuracy, and enabling dynamic decision-making to stay competitive in the global market.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
