MAM
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head
MUMBAI: Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India, by manifold, Ipsos has decided to expand his role to include Observer operations for the Middle East and North Africa (MENA) Region, from January 02, 2019.
Based in Mumbai, Jathanna in his dual role will divide his time equally between the two markets.
Jathanna will have multiple reporting lines – for India Business, he will continue to report to Ipsos India CEO, Amit Adarkar; for MENA region, to Panicos Ioannides, Managing Director UAE; and indirectly to Edouard Monin, CEO MENA for the development work in MENA and on the dotted line to Jeremy McNamara, Ipsos Global Service Line Leader, Observer.
Jathanna has his task cut out: “I will start with a blue print for Ipsos Observer in MENA – our priority markets initially will be the UAE, Jordan and Egypt. I’m tasked with creating a team, putting together the client nomenclature and linking it all into a business planguided by the Ipsos global Total Understanding Principles,” said Vincy Jathanna.
“I look forward to working closely with local teams to leverage the potential for Field and Tab, Online, Mobile and Omnibus studies, which in Ipsos parlance we call – Data plus service,” added Jathanna.
Jathanna has over two decades of work experience and has worked extensively with Ipsos, Nielsen and ORG MARG.
He has won several performance awards and accolades from clients for his work.
“Ipsos Observer India operations are well established; the suite of services for Data plus services are leveraged by our roster of clients in India and overseas and I would credit Vincy and his team for this incredible work in growing the service line exponentially, riding on quality and client attentiveness,” said Amit Adarkar, Ipsos India CEO.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
