MAM
Rohan Mehta named Chief Transformation Officer at Omnicom India
Former Kinnect CEO to drive integrated capabilities across agency network.
MUMBAI: From building one agency to rewiring many, Rohan Mehta is trading the founder’s playbook for a network-wide blueprint. Rohan Mehta has been appointed Chief Transformation Officer at Omnicom Advertising Group India, a newly created role that signals the group’s push towards deeper integration across its sprawling agency ecosystem. Mehta’s mandate spans some of the industry’s most prominent names, including Kinnect, BBDO, 22Feet Tribal, TBWA\Lintas, McCann, Ulka and Mudra. His focus: to stitch together capabilities across these agencies into a more unified, scalable system that delivers integrated solutions to clients.
The move comes after a 14-year run at Kinnect, where Mehta built the agency from a three-member startup in 2011 into a 600-plus strong operation under the FCB umbrella. Along the way, Kinnect picked up 11 Cannes Lions over four consecutive years, an evolution that mirrors the broader growth of India’s digital advertising landscape. Earlier in his career, Mehta also served as Client Solutions Director at Allied Digital Services.
In his new role, Mehta is expected to go beyond traditional silos, mapping strengths across the network and making them “accessible, usable and scalable” across agencies. At the heart of this is a “plug-in deployment model” designed to seamlessly integrate services spanning digital media, influencer marketing, SEO and emerging technology formats.
Calling the transition a “landmark moment for Indian advertising”, Mehta said his goal is twofold: to ensure clients experience the full breadth of Omnicom’s capabilities, and to enable talent across the network to build on existing expertise while adapting to rapidly evolving marketing demands.
The appointment reflects a larger industry shift. As brands demand unified solutions rather than fragmented services, holding companies are increasingly rethinking structure moving from agency-first models to capability-led ecosystems.
For Omnicom India, Mehta’s role is less about adding another title and more about connecting the dots. And in an industry where integration is the new currency, that might just be the transformation that matters most.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
