MAM
Mihir Palan takes charge as associate VP at WPP Media
SINGAPORE: Mihir Palan has embarked on a new chapter, joining WPP Media as associate vice president for the Apac region. With nearly three years at WPP Media already under his belt as senior director of planning, Palan is set to drive strategic media initiatives and amplify business growth across the region.
Before his current tenure, Palan honed his expertise at Kinnect, rising through roles from senior media director to vice president Media, where he led campaigns for major clients and mastered digital marketing, analytics, and multi-channel strategies.
Beyond the corporate sphere, Palan has shared his knowledge as a visiting faculty at institutions including Somaiya Vidyavihar University, IIDE, and Isme Mumbai, shaping the next generation of media professionals.
From building paid digital acquisition strategies for Google Ads to steering cross-channel campaigns, Palan’s career reflects a blend of strategic vision and hands-on execution. His appointment signals WPP Media’s intent to strengthen its footprint and innovation across Apac’s dynamic media landscape.
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
