Mihir Palan takes charge as associate VP at WPP Media

SINGAPORE: Mihir Palan has embarked on a new chapter, joining WPP Media as associate vice president for the Apac region. With nearly three years at WPP Media already under his belt as senior director of planning, Palan is set to drive strategic media initiatives and amplify business growth across the region.

Before his current tenure, Palan honed his expertise at Kinnect, rising through roles from senior media director to vice president Media, where he led campaigns for major clients and mastered digital marketing, analytics, and multi-channel strategies.

Beyond the corporate sphere, Palan has shared his knowledge as a visiting faculty at institutions including Somaiya Vidyavihar University, IIDE, and Isme Mumbai, shaping the next generation of media professionals.

From building paid digital acquisition strategies for Google Ads to steering cross-channel campaigns, Palan’s career reflects a blend of strategic vision and hands-on execution. His appointment signals WPP Media’s intent to strengthen its footprint and innovation across Apac’s dynamic media landscape.