Ad Campaigns
Rohan Bopanna is with PETA against cockfighting
MUMBAI: Tennis champion Rohan Bopanna has shown his support against animal cruelty by playing a role in People for the Ethical Treatment of Animals (PETA) India’s campaign.
Recently qualified for the 2016 Summer Olympics, he is seen posing with rescued rooster Smack next to the words “Tennis Is a Sport – Cockfighting Is Not”. The print visual for the campaign was shot by ace photographer Sam Mohan whereas Bopanna’s hair and make-up were done by Tejal Rao.
“When it comes to cockfights …[roosters] are taught to be aggressive … and they have got knives and spurs on their feet, trying to injure one another,” said Bopanna. “Roosters in cockfights are left to die …. Cockfights never really have a victory. One dies, another one gets injured.”
Roosters raised for fighting are often confined to cramped cages and tormented to make them aggressive. Razor-sharp spurs are attached to the birds’ feet to make fights more exciting ie bloody. The birds often have their eyes gouged out and sustain broken wings and legs, punctured lungs and severed spinal cords. Those who survive are forced to fight again.
The Prevention of Cruelty to Animals Act, 1960, prohibits forcing animals to fight. And in 2014, the Honourable Supreme Court of India ruled in favour of PETA India by making staged fights between animals illegal nationwide but cockfights are still organised in some parts of Andhra Pradesh, Karnataka, Kerala, Maharashtra, Punjab, Tamil Nadu and elsewhere.
Bopanna is currently ranked 11 in the world in the doubles category for tennis. He reached his career-high doubles ranking in 2013, when he was ranked number three in the world by the Association of Tennis Professionals.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
