MAM
Rodim India strengthens leadership with Amresh Khar as SVP, Sales & Marketing
MUMBAI: Rodim India, a brand of Basf, has appointed Amresh Khar as senior vice president – sales & marketing (India), a move aimed at steering the company’s expansion strategy and strengthening its presence in both domestic and international automotive markets.
With over 22 years in the automotive industry, Khar brings leadership experience from Mahindra First Choice Wheels, Volkswagen Group Sales, Honda Cars, Castrol India, and his own entrepreneurial venture, Mad About Wheels. An IIM Bangalore alumnus with an mba from UBI Brussels and a bachelor’s in engineering from Maharashtra, he has built one of India’s fastest-expanding automotive installation teams, managing a workforce of 200 plus skilled professionals.
“I am delighted to join Rodim India at such a pivotal stage,” said Amresh Khar. “I look forward to leveraging my experience to scale our skilled workforce, drive expansion, build strong customer relationships, and establish Rodim as a leader in redefining automotive care in India and beyond.”
Backed by Basf Germany, the one of the world’s leading paint companies since 1865, Rodim India is known for innovation, durability, and trust. The company offers German-engineered paint protection films (PPF), automotive paints, and care solutions designed to protect original car paint and set new standards in automotive excellence.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
