Brands
Castrol India names V Kaushik Vedula as VP of Marketing
MUMBAI: Castrol India has roped in marketing veteran V Kaushik Vedula as its new vice president marketing, with effect from 2 February 2026, adding fresh momentum to the lubricants major’s leadership team.
Vedula will join the company’s management committee and take charge of its integrated marketing engine, spanning brand building, media strategy and consumer research. In short, he will be the man fine tuning how Castrol speaks to drivers, partners and an increasingly digital audience.
Welcoming the appointment, Castrol India Limited interim CEO Saugata Basuray, said the brand was at an inflection point. With media habits shifting gears and new sales channels accelerating change, Vedula’s experience in digital-first businesses and consumer engagement would help Castrol stay ahead of the curve while remaining rooted in technology-led innovation.
Vedula brings over 20 years of experience across consumer goods, fast moving durable categories and digital ventures. Most recently, he served as vice president marketing at Emami, shaping brand and business strategy across multiple portfolios. Prior to that, he built and scaled a digital product business at Quess Corp and also ran his own B2B2C venture for seven years. His earlier stints include roles at Procter and Gamble and Nokia, where he worked across brand management, category growth, consumer marketing and multi-channel sales.
Calling Castrol a brand he has long admired, Vedula said the evolving mobility landscape presents a chance to sharpen relevance while staying anchored in engineering excellence. He added that he looks forward to working with the team to help power the next phase of the company’s growth.
With a steady hand on the marketing wheel, Castrol appears set to rev up its engagement strategy for the road ahead.
Brands
SPNI promotes Tavishi Budhiraja to vice president for HR and DEI
Longtime HR leader steps up to drive revenue teams and inclusion agenda
GURUGRAM: Sony Pictures Networks India has elevated Tavishi Budhiraja to vice president, HR business partner for revenue functions and diversity and inclusion, strengthening its people leadership across key business verticals.
In her expanded role, Budhiraja will oversee HR strategy for revenue-facing teams including ad sales across linear and digital, distribution and international business, while continuing to lead the company’s diversity and inclusion initiatives.
Budhiraja has been with the network for over 15 years, rising through the ranks from HR business partner for ad sales to assistant vice president, where she also took on the diversity and inclusion mandate. Her elevation reflects both continuity and a sharper focus on aligning people strategy with business growth.
Prior to joining SPNI, she worked with Reliance Communications as deputy manager, gaining early experience in human resources.
Announcing the move, Budhiraja said she looks forward to deepening impact and strengthening people strategies across teams, while continuing to grow within the organisation.
The promotion comes as media companies increasingly invest in talent and workplace culture to support evolving revenue models and digital expansion, making HR leadership a critical lever for long-term growth.
