Castrol India names V Kaushik Vedula as VP of Marketing

MUMBAI: Castrol India has roped in marketing veteran V Kaushik Vedula as its new vice president marketing, with effect from 2 February 2026, adding fresh momentum to the lubricants major’s leadership team.

Vedula will join the company’s management committee and take charge of its integrated marketing engine, spanning brand building, media strategy and consumer research. In short, he will be the man fine tuning how Castrol speaks to drivers, partners and an increasingly digital audience.

Welcoming the appointment, Castrol India Limited interim CEO Saugata Basuray, said the brand was at an inflection point. With media habits shifting gears and new sales channels accelerating change, Vedula’s experience in digital-first businesses and consumer engagement would help Castrol stay ahead of the curve while remaining rooted in technology-led innovation.

Vedula brings over 20 years of experience across consumer goods, fast moving durable categories and digital ventures. Most recently, he served as vice president marketing at Emami, shaping brand and business strategy across multiple portfolios. Prior to that, he built and scaled a digital product business at Quess Corp and also ran his own B2B2C venture for seven years. His earlier stints include roles at Procter and Gamble and Nokia, where he worked across brand management, category growth, consumer marketing and multi-channel sales.

Calling Castrol a brand he has long admired, Vedula said the evolving mobility landscape presents a chance to sharpen relevance while staying anchored in engineering excellence. He added that he looks forward to working with the team to help power the next phase of the company’s growth.

With a steady hand on the marketing wheel, Castrol appears set to rev up its engagement strategy for the road ahead.