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Roadcast launches India’s first made-in-India alcohol breath analyser
MUMBAI: Roadcast, a saas-based, hardware-agnostic tracking platform backed by Jubilant Foodworks, has unveiled India’s first fully homegrown alcohol breath analyser. The launch marks a significant leap in road and workplace safety, as well as a push for indigenous innovation under the ‘Make in India’ vision.
Compact and easy to use, the device integrates with Roadcast’s telematics system to prevent vehicle ignition if a driver is intoxicated. Real-time data is simultaneously transmitted to fleet administrators, making it a powerful tool for transport companies, government fleets, taxis, ambulances and public transport operators. Beyond roads, it can also be deployed in warehouses, factories and offices, with features such as facial recognition for attendance management combined with alcohol detection.
“With this launch, our aim is to make safety proactive rather than reactive,” said Roadcast, co-founder & ceo, Vishal Jain. “The alcohol breath analyser is not only technologically advanced but also proudly made in India. It brings accountability into everyday operations while demonstrating India’s ability to create lasting impact on society and industry.”
The launch comes at a time of rising global demand for alcohol detection technologies. The global breath analyser market is projected to grow from 715.5 million dollars in 2024 to 1,154.3 million dollars by 2034 (CAGR 4.9 per cent), while India’s market is expected to expand at an even faster 8.2 per cent CAGR. Roadcast has set itself a milestone of one million dollars in business from this product over the next two years and is targeting two times overall growth by adding safety tech to its portfolio.
Unlike conventional alcohol tests that rely on blood or urine samples, Roadcast’s analyser offers a non-invasive, on-the-spot solution. Historical data storage and reporting further enhance compliance, making it especially valuable for industries with strict safety mandates.
By tackling one of India’s most pressing road safety issues like drunk driving and extending safety standards into workplaces, Roadcast is positioning its new solution as more than just a product. It’s a public safety tool designed to save lives and set new benchmarks for responsible mobility.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
