Ad Campaigns
Ritu Kumar signs Nimrat Kaur for debut ad
MUMBAI: Designer brand Ritu Kumar has launched its debut TVC featuring the brand’s Festive Winter 2017 collection.
Nimrat Kaur, critically acclaimed Bollywood actress is the face of the campaign.
Creative Direction: Amrish Kumar
Conceptualised by Amrish Kumar, CEO of Ritu Kumar, the TVC celebrates the contemporary Indian woman and stresses upon innate values of truthfulness, strength, integrity and honesty. Photographer Bikramjit Bose and videographer Christina MacGillivray shot the campaign featuring videos and stills of an ethereal Kaur in Mumbai.
Amrish Kumar says, “Our first ever television commercial aims at reaching out to a larger audience. We are seeing a rising level of sophistication in today’s consumer and we are looking to expose the Ritu Kumar brand to them. 2018 marks the 50th year for the company and the TVC is a apt way to announce this event. The TVC features Nimrat Kaur, who with her individual achievements and global appeal was a natural choice to represent the collection and our brand.”
The TVC has received over 1 million views so far on digital platforms like YouTube and Facebook.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
