MAM
Myntra Launches Luxury Fashion brand, Pernia’s POP-UP SHOP ahead of the wedding season
Mumbai: Myntra announces the launch of ‘Pernia’s POP-UP SHOP’, the luxury fashion store for men and women offering exclusive designer merchandise from leading names in the world of fashion. With this association, Myntra will now offer a range of designer wear for women from over 25 leading Indian designers including Ritu Kumar, Masaba, Mandira Wirk and Namrata Joshipura among others.
Customers can take their pick across a range of designer sarees, lehengas, dresses, kurta sets and gowns catering to traditional occasions, wedding trousseau, evening soirees and cocktail parties. The collection will be available on Myntra at a price range of rupees 10,000 to rupees 1,50,000.
Pernia’s POP-UP SHOP’ is owned by Purple Style Labs (PSL), a luxury Indian fashion house with an omni-channel presence. The association with Myntra is intended at introducing the brand to a much larger shopper base across the country, setting the pace for growth and wider reach. Products from ‘Pernia’s POP-UP SHOP’ are currently available on the brand’s online platform and offline stores across the country.
Speaking on the occasion, Ayyappan Rajagopal , Head of Business, Myntra Jabong, said, “Myntra’s association with ‘Pernia’s POP-UP SHOP’ marks our foray into the luxury segment, which is beginning to emerge as a popular category online. We are witnessing a strong demand for premium products on our platform and this association strongly enhances our position as a leading destination for women’s ethnic wear. Myntra’s reach and popularity will now take designer labels to the door steps of discerning fashion shoppers across the nation.”
Abhishek Agarwal, CEO, ‘Pernia’s POP-UP SHOP’, said, “Our association with Myntra will bring together a curation and distribution in the luxury space to make designer wear accessible to a wider shopper base and millenials.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
