MAM
Richa Gupta joins WOW Skin Science as VP of innovation & strategic projects
Mumbai: WOW Skin Science/WOW Life Science, a D2C beauty and wellness brand, has appointed Richa Gupta as vice president of innovation and strategic projects for its India as well as international business.
Richa will be in charge of new product launches, new brand development, as well as other strategic projects across beauty, health, and other categories.
Richa was previously associated with Amazon India, where she led premium beauty, colour cosmetics, and content marketing verticals. Over the course of her 16-year career, she has worked with many consumers’ favourite brands such as Flipkart, Nykaa, Lifestyle, and Baccarose, leading a variety of charters across retail, category management, supply chain, and brand engagement.
Speaking of her appointment, Gupta stated, “I am thrilled to be a part of WOW Skin Science. The brand’s current position is the result of its deep insights into markets, trends, and consumers—factors that are important ingredients of success—followed by meticulous strategy execution. I am looking forward to working with this well-established team and using my knowledge and experience to further build WOW’s position as the go-to brand for beauty, personal care, and wellness.”
WOW Skin Science co-founder Manish Chowdhary said, “We are delighted to welcome Richa to the WOW family. Richa’s vast experience and strategic vision will prove instrumental in the next phase of WOW Skin Science’s growth story.”
“Richa joins us at a very exciting phase of our journey as we transform into a house of loved brands. Her extensive experience in beauty as well as her strong ability to think big and deliver results will be a critical asset for the organisation as she joins our leadership team,” added WOW Skin Science chief operating officer Mrunmay Mehta.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
