MAM
RepIndia appoints Purnima Bali as creative director
New Delhi: RepIndia on Tuesday appointed Purnima Bali as creative director. She will be tasked with leading the creative endeavour at RepIndia, and further grow the creative business across Delhi, Bengaluru, and Mumbai.
Bali was previously working as the associate creative director at Interactive Avenues, Gurugram, where she headed the creative team and led the creative business for brands such as Honda Cars India, Hero Cycles, Havmor Icecreams, DishTV, and Oppo Mobiles.
On her new role, Bali said, “In a very short period, RepIndia has managed to make its presence felt in a space that has long been inundated with network agencies. Their body of work, prestigious clients, and their feet firmly on the ground are the attributes that have stood out in the awards circuit, and even amidst brands that are eagerly and earnestly looking for effective creative solutions where brand-agency camaraderie is the only way work gets done. I’m excited to be a part of team RepIndia and looking forward to breaking new creative barriers and creating new digital milestones.”
RepIndia founder Ayesha Chenoy said, “We have wanted to bring Purnima on board for years, her mad digital-first ideas and incredible drive are just what we wanted to add to RepIndia’s arsenal as we go on to have one of the best leadership teams across the country.”
Brands
Tech2.com returns with AI-driven revamp to guide India’s tech consumers
News18 relaunches legacy tech platform with AI tools and expanded coverage
NEW DELHI: Tech2, one of India’s earliest and most recognisable technology news destinations, is staging a comeback with a fresh, AI-first approach aimed at modern digital consumers.
Originally launched in 2003, Tech2 built a strong following among India’s tech enthusiasts by simplifying complex innovations and guiding purchase decisions. Now, under the umbrella of Network18’s News18, the platform is being reimagined for an era where artificial intelligence is reshaping how users consume and interact with information.
The revamped Tech2 blends AI-powered tools with editorial expertise, aiming to deliver smarter, faster, and more personalised content. While the technology stack gets a significant upgrade, the platform is consciously holding on to its familiar brand identity, creating continuity for long-time users while attracting a new generation.
At its core, the new Tech2 is positioning itself as a decision-making companion for consumers navigating an increasingly complex tech landscape. From gadgets and apps to broader digital ecosystems, the platform plans to widen its editorial scope to reflect how deeply technology now influences everyday life.
A key part of its growth strategy includes expanding into multiple Indian languages, signalling an intent to reach audiences beyond metro cities and tap into the next wave of digital adoption.
The relaunch also strengthens News18’s portfolio of specialised digital properties, which already includes platforms such as CricketNext for cricket coverage, Showsha for entertainment, and Local18 for regional reporting.
With its return, Tech2 is not just revisiting its legacy but attempting to redefine it. In a market flooded with information, the platform’s success will hinge on whether it can turn AI into a genuine utility for users rather than just a buzzword.
