MAM
Reminiscing lovely Roohafza moments
MUMBAI: Hamdard‘s division Roohafza launches its new activation campaign ‘My Roohafza story‘. The Brand invites its consumers to share their moments of indulgence with Roohafza. The participants stand a chance to be featured in upcoming Roohafza television commercials.
Elaborating on the idea behind the campaign, Hamdard senior GM and head marketing Tarundeep Singh Rana says: “Millions of consumers over the last 10 decades in India have grown up with Roohafza. It‘s a brand that is very dear to Indians and everyone has their own fond memory of Roohafza. Thorough this campaign we seek to capture these stories and make them a part of the brand history.”
The TVC is conceptualised by Triton Communication, Delhi and features actress Ragini Khanna who talks about Roohafza moments that are worth reminiscing. The brand has launched a 360 degree campaign targeting all spheres from Television, to print; from radio to Outdoor marketing across India.
The brand is also exploring the digital platform though its official Facebook page which has already garnered 81,000 likes.
The campaign will be phased out in two stages. The first stage allows consumers to send in their Roohafza stories through SMS, email and Facebook. The second stage involves venturing into the print media and OOH media space in order to announce the winning stories.
Triton Communication Delhi branch head Rohit Madhusudhan says: “Roohafza is a heritage brand and every generation will have stories and memories associated with the brand. We wanted them to come out and share with us the stories they have.”
Interestingly, one of the most popular and loved brand Maggie noodles had earlier launched a similar campaign Main Aur Meri Maggie which proved to be a mega success. Let‘s hope this campaign works wonders for Roohafza as well.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
