MAM
Reminiscing lovely Roohafza moments
MUMBAI: Hamdard‘s division Roohafza launches its new activation campaign ‘My Roohafza story‘. The Brand invites its consumers to share their moments of indulgence with Roohafza. The participants stand a chance to be featured in upcoming Roohafza television commercials.
Elaborating on the idea behind the campaign, Hamdard senior GM and head marketing Tarundeep Singh Rana says: “Millions of consumers over the last 10 decades in India have grown up with Roohafza. It‘s a brand that is very dear to Indians and everyone has their own fond memory of Roohafza. Thorough this campaign we seek to capture these stories and make them a part of the brand history.”
The TVC is conceptualised by Triton Communication, Delhi and features actress Ragini Khanna who talks about Roohafza moments that are worth reminiscing. The brand has launched a 360 degree campaign targeting all spheres from Television, to print; from radio to Outdoor marketing across India.
The brand is also exploring the digital platform though its official Facebook page which has already garnered 81,000 likes.
The campaign will be phased out in two stages. The first stage allows consumers to send in their Roohafza stories through SMS, email and Facebook. The second stage involves venturing into the print media and OOH media space in order to announce the winning stories.
Triton Communication Delhi branch head Rohit Madhusudhan says: “Roohafza is a heritage brand and every generation will have stories and memories associated with the brand. We wanted them to come out and share with us the stories they have.”
Interestingly, one of the most popular and loved brand Maggie noodles had earlier launched a similar campaign Main Aur Meri Maggie which proved to be a mega success. Let‘s hope this campaign works wonders for Roohafza as well.
Brands
Origen Realty names Preeti Rai as president- sales & strategy
Veteran hire signals push into Gurugram market with growth ambitions
GURUGRAM: Origen Realty has appointed Preeti Rai as president for sales and strategy, as the company gears up to enter the competitive Gurugram property market.
The move brings in a seasoned industry hand with over two decades of experience across residential and commercial real estate. In her new role, she will lead the company’s sales operations and go-to-market strategy, with a focus on building a strong foothold in Gurugram and driving early momentum.
Origen Realty management said the appointment marks a key milestone in its expansion plans. Origen Realty management said the hire will help sharpen execution and strengthen the company’s sales-led growth strategy as it steps into a new market.
Preeti Rai said, “I look forward to being part of Origen Realty at a pivotal stage in its journey and contributing to building a strong presence in the Gurugram market.”
Before joining Origen Realty, she served as senior vice president for sales and marketing at Elan Group. Her career also includes stints at major developers such as DLF Universal Ltd, Today Homes and Infrastructure, Paras Buildtech Pvt Ltd and Ambience Infrastructure Ltd, where she built expertise across channel sales, leasing, and end-to-end deal execution.
Known for her focus on strategy and team leadership, Rai is expected to play a central role in shaping Origen Realty’s market positioning and sales ecosystem in the region.
As Gurugram’s real estate market continues to attract fresh investments and new entrants, Origen Realty’s latest leadership hire signals its intent to compete with a clear, sales-driven playbook.
