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Religare Health Insurance rebrands as Care Health Insurance
NEW DELHI: Religare Health Insurance announced that it has changed the name of its health insurance subsidiary to Care Health Insurance. Despite the name change, all services and product offerings remain the same.
It has been offering health insurance products to corporate employees, individual customers and for financial inclusion.
The rebranding is aimed at further building on opportunities to deliver the best possible ‘Care’ to its consumers. As earlier, Care Health Insurance will keep investing in and effectively deploying technology in delivering excellence in customer servicing, product innovation and value-for-money services. It will continue to offer products in the retail segment for health insurance, top-up coverage, personal accident, maternity, international travel insurance, and critical illness along with the group health insurance and group personal accident insurance for corporates, micro insurance products for the rural market and a comprehensive set of wellness services.
Religare Enterprises Ltd executive chairperson Rashmi Saluja said: “We have always believed ‘Care’ lies at the centre of everything we do as a Health Insurance Specialist. This comprises ensuring customers’ easy access to quality healthcare, broadening the spectrum of overall ‘Care’ beyond hospitalization to include preventive health check-ups, wellness, doctor consultations, diagnostics, and home care. Besides, ‘Care’ has been the guiding principle for all our customer-centric initiatives in product design, claims administration, technology development, and customer service. Considering these factors, it made immense sense to transition to the new identity – Care Health Insurance – that truly represents what we do best as an organization – Care.”
Care Health Insurance, founding MD & CEO Anuj Gulati said: “We wish to reassure all employees, partners, and stakeholders that our organization remains the same. Be it the founding management team, our bouquet of value-for-money products or the technology-driven servicing capabilities, everything is the same – except the name. Additionally, all aspects vis-à-vis customer policies such as the policy number, health card, cashless network, customer care details as well as claims and renewal processes, are unchanged.”
MAM
Adbhoot weaves AI magic into CottonKing Aura linen campaign
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
MUMBAI: Adbhoot has threaded the needle perfectly using AI so invisibly that the real star of Cottonking’s new premium linen range, Aura, gets to shine. The campaign, built around the insight that premium clothing isn’t merely worn but experienced, puts the fabric itself centre stage. Instead of flashy drama or exaggerated styling, every frame focuses on what truly defines Aura: its visible weave, natural drape, soft finish and effortless movement. The result feels so tactile you almost want to reach out and touch the screen.
What sets the work apart is its quiet confidence in technology. There is no “look at our AI” fanfare. Adbhoot treated the tool as a precision filmmaking instrument ensuring consistent model features, accurate proportions, natural lighting behaviour and real-world physics so the film feels polished, controlled and unmistakably premium rather than artificial.
Adbhoot, founder & creative director Vaibhav Pandit explained, “AI is powerful only when it doesn’t announce itself. For Aura, our intent was clear. The fabric needed to feel tangible, the lighting needed to behave naturally, and the model had to remain authentic throughout. We shaped AI around the brief, not the other way around.”
Cottonking director Koushik Marathe added, “With Aura, our vision was clear: to create a premium linen range that feels elevated not just in look, but in experience. Linen is a fabric of character, it breathes, it moves, and it carries a distinct elegance that can’t be replicated. This campaign captures that essence beautifully.”
The campaign marks another step in Adbhoot’s thoughtful approach to modern storytelling, innovation supports the narrative rather than stealing the spotlight. In an era when AI is often used to grab attention, this one stands out by staying quietly honest letting the linen do the talking and the craft do the work.
From weave to wind-blown drape, Aura doesn’t just look premium, it feels it. And thanks to Adbhoot’s restrained touch, viewers are left with the impression of real fabric, real movement, and real emotion rather than pixels and prompts. In the world of fashion advertising, that’s the kind of seamless finish that really leaves a mark.
