MAM
Reliance Jio’s mid-segment LYF Water 5 smartphone launches on Amazon
MUMBAI: Reliance Jio’s mid-segment LYF Water 5 phone from Reliance Digital has been launched. Water 5, unlike its predecessors Water 1, Water 2, and Water 7 that are available in various brick and mortar showrooms, is only available online, exclusively on Amazon India. The smartphone is priced at Rs 11,699/-.
Online platforms are fast becoming an attractive option for vendors because of the wide outreach it allows them as well as an increasingly web-savvy young generation that is taking to online shopping as a means of quick, hassle-free, and largely secure mode of shopping.
A few days ago, Reliance Jio opened its 4G mobile internet and phone call service for the general public on a ‘trail’ basis with a couple of conditions. One can buy the Jio sim-card after getting an invite from employees of Reliance Industries group firms and must buy an LYF handset. The invitee needs to pay Rs 200 to activate the services. This will also grant user free unlimited access to Jio’s 4G mobile applications like Jio Play, Jio On-demand, JioMag, JioBeats, Jio Drive etc., for 90 days. Reliance’s LYF range of mobile devices cost between Rs 5,599 and Rs 19,499 each.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
