Brands
Reliance eyes sports drinks disruption with Rs 10 Spinner
MUMBAI: It’s looking at pumping up a rather placid Indian sports hydration drink market which has not seen much innovation from major players who have gotten used to selling bottled refreshments at high sticker prices.
Reliance Consumer Products is, like in the past, using price and packaging as points to gain consumers’ attention and possibly upset the existing economics that multinationals have put in place for their production pipelines over the decades that they have been present in India and serving sports hydration drinks.
Spinner the Reliance offering is priced at Rs 10 for 150 ml, making it much more affordable than established players like Pepsico’s Gatorade and Coca-Cola’s Powerade which retail at Rs 50 and above for 500 ml. Decathlon’s sports drink Aptonia costs Rs 99 for a 400 ml bottle, though it is available at Rs 69 on the portal.
Co-created with cricket legend Muttiah Muralitharan, Spinner is be available in lemon, orange and nitro blue flavours. The company aims to create a Rs 83,000 crore (US$1 billion) sports beverage category in India within three years.
The launch follows Reliance’s successful disruption of the sparkling beverages market with Campa, which gained 10 per cent market share in some states within two years. The company has partnered with five IPL teams including Mumbai Indians and Gujarat Titans to boost brand visibility.
“We’ve created an affordable hydration solution for everyone,” said Ketan Mody, chief operating officer at Reliance Consumer. The launch comes after the company’s recent entry into energy drinks with RasKik Gluco Energy, also priced at Rs 10.
600 ml of Spinner -four packs of 150 ml each – will cost Rs 40, which is a substantial hair cut over the long-in-existence price point that the big two have been commanding in the market. A price war is imminent with packaging variants and pricing options being forced upon Powerade and Gatorade.
Should the consumer celebrate?
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
