Brands
Reliance Consumer’s FMCG cart keeps filling up in a fast-moving Q3
MUMBAI: The FMCG aisle is getting busier and bigger at Reliance. Speaking during the earnings call, Reliance Consumer Products executive director Ketan Mody outlined a quarter where scale, speed and portfolio expansion defined performance.
From 1 December 2025, RCPL became a direct subsidiary of Reliance Industries Limited, and the shift showed immediate impact. The FMCG business added Rs 5,000 crore in revenue in Q3, taking year-to-date revenue to Rs 15,000 crore. Daily essentials emerged as the standout, growing 1.5 times year on year, while the Independence brand crossed the Rs 1,500 crore milestone.
Beverages continued to fizz, with double-digit market shares in key markets and the energy drinks portfolio touching Rs 1,000 crore during the year. Biscuits and confectionery gained traction through new category and market launches, while home care and personal care saw improved uptake across brands such as Enzo, Get Real and Glimmer. By the end of Q3, four RCPL brands had crossed Rs 1,000 crore in annual revenue.
Detailing the breadth of the portfolio, Mody pointed to chocolates and confectionery led by Ravalgaon, Toffeeman and Lotus, alongside growing momentum in snacks, staples and edible oils, particularly in Maharashtra. New demand was also building for differentiated offerings such as Maliban wafers and teatime biscuits.
Capacity expansion is moving at pace. RCPL plans to more than double beverage capacity this year, with high-speed lines across 12 states. Food parks are under development across multiple states, with work set to begin imminently, while a beverage plant in Kurnool is scheduled to be operational by March.
The quarter also saw strategic acquisitions strengthen the portfolio. RCPL completed a majority stake acquisition in Udhaiyam, bolstering its staples and pulses presence, particularly in Tamil Nadu. Global personal care brands including Brylcreem, Toni and Guy, Badedas and Matey were added, widening RCPL’s reach beyond food into grooming and children’s care.
New categories are also on the boil. RCPL entered the pet care segment, piloted in southern cities, and relaunched SIL, alongside a fresh foray into noodles across four cities, with a wider rollout planned next quarter.
As Mody’s commentary made clear, this was not just a quarter of numbers, but one of range with Reliance Consumer steadily stacking its shelves across food, home, personal and emerging categories, and doing so at scale.
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
