Ad Campaigns
Relaxo Foundation launches new campaign #Frontline warriors #Mazbootkadam
NEW DELHI: While the battle against COVID2019 is being waged on multiple fronts, there is a section of unsung warriors whose commonplace but invaluable contribution to society goes unnoticed in these trying times.
A short video released by Relaxo Foundation attempts to highlight the essential, and by no means small, role of sanitation workers in keeping our surroundings clean and hygienic and puts them in the spotlight.
Relaxo Foundation president Ramesh Kumar Dua said, “Sanitation workers across the country are warriors on the frontlines, whose courage and commitment helps us stay safer. This global pandemic has brought to fore the realisation of their silent, selfless service to the society which we do appreciate and acknowledge”.
As a token of appreciation, Relaxo Foundation has donated 25,000 pairs of slippers to North Delhi Municipal Corporation (NDMC) sanitation workers who have been battling COVID2019 pandemic for over 100 days now and counting.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
