Ad Campaigns
Snickers urges consumers to acknowledge frontline warriors with a token of gratitude
MUMBAI: Snickers, the nougat, caramel and nuts filled chocolate bar from Mars Wrigley, has launched an interesting campaign to express gratitude for the incredible work being done by essential workers against all odds. In line with its efforts to constantly innovate, Snickers has created the opportunity for consumers to share a customized digital ‘Thank You’ message at the back of the pack with their brave warriors. The campaign stems from the thought that a small gesture can go a long way, especially for our everyday heroes.
While people across the country have been staying at home to protect their health and that of their loved ones, there are some warriors who have been fighting against the odds and risking their lives to provide necessary services and goods. Some have been on the frontline helping in hospitals, streets and police stations, and there are others who have provided support behind the scenes by ensuring access to essential goods and services. From doctors, nurses and policemen to vegetable vendors, grocery shopkeepers and factory workers – there is no shortage of heroes. To express gratitude and show recognition for their immense hard work, Snickers has introduced ‘Acknowledge Your Heroes’.
The campaign aims to express gratitude with a simple message – ‘To Those Who Keep Us Going, Send A Free Snickers To Keep Them Going’. With ‘Acknowledge Your Heroes’, Snickers invites consumers to nominate a friend, family member or neighbor who deserves a Snickers bar for their contribution to making lives of other people easier during the pandemic. This nomination can be completed by filling this form. On being nominated, the nominee shall receive a personalised digital ‘Thank You’ message at the back of Snickers pack along with a free Snickers.
Mars Wrigley marketing director -Yogesh Tewari said, “We are grateful to each and every individual who has been who has been at the forefront of the current crisis and is ensuring that we stay safe and have access to essential goods and services. They are the real heroes and their tireless spirits in these difficult times is commendable. With this campaign, we hope to encourage our consumers to join hands with us to recognize the efforts of these brave warriors and offer a token of heartfelt appreciation and gratitude.”
As the world continues to tackle the difficult times, the frontline warriors with their undeterred determination and perseverance have become a source of inspiration for generations to come. Highlighting and recognising their efforts, Snickers has curated a film featuring the younger generation aspiring to grow up to become doctors, nurses, and policemen. The film celebrates all Covid2019 warriors, who have redefined heroism for the youth.
BBDO Worldwide (Gurugram) chief creative officer – Akashneel Dasgupta said, “Growing up, one’s ambitions are uncomplicated, to be a doctor or a policeman. To those innocent minds they are the true heroes of society. And what we have seen in the last three months has just vindicated that fact. No wonder the youth always earmarked them as their idols. Snickers joins many other brands in saluting these true warriors and gives everyone an opportunity to show their gratitude by sending out a Snickers. Because heroes should never go hungry.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
